It is the way in which media represents certain people, groups, ideological beliefs, communities, and experiences. the media 're-presents' the reality that people perceive around them, and it is not always true, or false.
stereotypes- Are a way in which the media tends to represent certain groups, and are a visual shortcut for consumers. they are often repeated so much that we assume that they are true. Such as Scottish people who are represented as loud, wearing a kilt, red hair, heavy drinkers, and use heroin. O.A.P's are represented as weak, deaf, and fragile.
Archetypes- Are the 'ultimate' stereotypes. An example would be, a white superhero, slicked back hair, big muscles, cape, spandex suit, and a mask to maintain their secret identity.
Countertypes- A representation that challenges traditional stereotypical associations of groups, people or places.
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